July 19, 2024 – T-Mobile (NASDAQ: TMUS) has introduced a groundbreaking new solution, Your Name, Our Wireless, designed to streamline the process for traditional and non-traditional Mobile Virtual Network Operators (MVNOs) in launching and managing custom wireless services on T-Mobile’s award-winning 5G network. This end-to-end managed solution simplifies backend operations and day-to-day management, allowing businesses to focus on customer engagement and revenue growth.
Key Features of Your Name, Our Wireless:
- Comprehensive: The solution provides all necessary resources for launching and operating a branded wireless service, including backend setup, website and mobile app development, SIM fulfillment, billing, payment processing, and customer support.
- Scalable: Offers highly secure and scalable services, enabling businesses to confidently expand their operations.
- Flexible: Tailorable to meet specific business needs, providing versatility in how companies can implement their wireless offerings.
- Fast and Reliable: Utilizes T-Mobile’s highly awarded 5G network to ensure superior performance and reliability.
Designed for emerging MVNOs and leading consumer brands across various sectors such as retail, membership services, consumer electronics, financial services, lifestyle, and entertainment, Your Name, Our Wireless supports companies with a strong customer base looking to offer tailored services and exclusive content.
An example of this new solution in action is T-Mobile’s collaboration with 11-time Grammy nominee and music industry icon, RoccStar. The venture, Roccstar Wireless, aims to revolutionize the wireless market by offering fans exclusive content, special access, and giveaways. This partnership showcases the potential of Your Name, Our Wireless to transform brand visions into reality.
Daniel Thygesen, Senior Vice President of T-Mobile Wholesale, stated, “We recognized the journey to become an MVNO can be complex. Companies must navigate signing agreements with multiple suppliers, leading to a prolonged time-to-market. Our Un-carrier belief is that success hinges on the ability to make customers happy. Your Name, Our Wireless is set to transform the mobile network ecosystem, enabling any company to simplify and fast-track their own custom wireless services.”
T-Mobile has been a leader in the MVNO space for over 20 years, powering more than 200 MVNO brands. The launch of Your Name, Our Wireless continues T-Mobile’s commitment to leveraging its expertise to deliver innovative solutions in a competitive marketplace.
For more information on Your Name, Our Wireless, visit: wholesale.t-mobile.com/ynow
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See 5G device, coverage, & access details at: T-Mobile.com
Rich Quill
